Tonic Theatre founder Lucy Kerbel’s new book, All Change Please: A Practical Guide to Achieving Gender Equality in Theatre, is an eye-opening look at why theatre continues to struggle to reflect the gender balance of the world it seeks to represent – and what can be done to fix that. Here, Rufus Norris, who as Director of the National Theatre has committed to making the organisation gender equal, pays tribute to Lucy, her new book and Tonic’s work, and ponders his own role as a gatekeeper and the responsibilities that brings…
Story has always been the lens through which the human race has understood itself, and the work of the storyteller – though transient – can be seismic in the moment and profound in its historical and political impact. Those storytellers, however, have almost entirely come from just one half of humanity.
‘Achieving gender equality in theatre is a no-brainer,’ says Lucy Kerbel – and in her illuminating new book All Change Please she lays out the ethical, creative, political, commercial, social and artistic arguments for why and how the historical imbalance of voice and practice must be addressed.
Her experience and knowledge as a show-maker from the factory floor roots her insight, guidance and encouragement, making it deeply practical and un-sensational. Consequently, her informed strength is twofold: it empowers action, converting weary frustration or unfocused anger into measurable and long-lasting practice. At the same time it disempowers the denial, driven by a throng of mere details, that has stunted what should be a leading example of brilliant diversity: the theatre.
As someone who railed against the gatekeepers for much of my early career, I now find myself in the privileged but often challenging position of being one. The endless deadlines, crises, triumphs and unexpected clattering obstacles are constant distractions from a simple truth: that the gatekeepers’ main responsibility is to look at why they are letting who they are letting through the gates. The work that the National Theatre have been doing with Tonic Theatre is enhancing our understanding of this with both nuance and vision.

Lucy Kerbel, director of Tonic and author of All Change Please
(photo by Helen Murray)
In fact, Lucy Kerbel’s work through Tonic has become increasingly pivotal in helping the entire industry, through organisations and individuals, raise its game. As she points out, we are the theatre industry; it is alive in us, and will develop or stagnate under our collective stewardship. So it is timely and invaluable that she has added to that well-researched insight with her book.
In it, she ranges across history, unconscious bias, the inevitable elitism of the freelance path, the multiple ways of taking action and responsibility, self-assessment, even the exit chat at the end of a project, and in doing so breaks down the insurmountable into a staircase of constructive progress.
For the open-minded, Lucy provides both tools and imperatives. For the sceptical – and here I include myself – she calmly and completely punctures the myths both of the theatre-maker as deep-thinking and reconstructed occupier of the moral high ground, and of the arts as the front line of all things visionary. And she reveals, step by step, the deep-rooted self-selection that has underpinned where we find ourselves today.
All Change Please will, I hope, have a breadth of readers – the cynic, the impartial, the supporter, the activist. She answers the cynic, informs the impartial, converts the supporter into an activist and equips them all; not in a rallying cry of anger-fuelled idealism, but in a calm, pragmatic and clear-eyed way. She talks about the ‘what’ coming before the ‘how’ – knowing exactly what you want before trying to illuminate how best to achieve it. What she herself wants is inspiringly clear, and the work of Tonic – and this excellent guide as an aspect of that – is a crucial part of how it will be achieved.
The above is taken from the Foreword to All Change Please: A Practical Guide to A Practical Guide to Achieving Gender Equality in Theatre by Lucy Kerbel.
Eye-opening, empowering and inspiring, the book explores why change matters, its benefits – artistic, commercial, ethical and social – and how, with everyone’s help, we can actually achieve it. It also includes provocations to help you consider your current practices and their effects, challenge unconscious biases and identify opportunities for change, plus strategies and tools to help you decide where best to focus your efforts, to convince others why change matters, and to achieve meaningful, lasting success.
To get your copy for just £7.99 (rrp £9.99), visit the NHB website now.